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Barcelona

Inside the Business of Sport

July 6 — July 20
$7,790 + airfare

Barcelona

Inside the Business of Sport

July 6 — July 20
$7,790 + airfare

Travel to Barcelona this summer and gain insights into the business of sport and the modern media landscape. Work with seasoned professionals and learn about career paths and professional opportunities in this exciting field. Take daily classes in sports management and sports business, visit FC Barcelona’s Ciudad Deportiva during the ongoing renovations of Camp Nou, attend professional sports matches, and delve into the worlds of sponsorship and brand management.

 

• Take daily classes at the renowned Johan Cruyff Institute
• See FC Barcelona’s renovation-in-progress of Camp Nou stadium
• Train with one of Catalonia’s iconic human tower troupes
• Explore the small beaches and hidden coves of the Costa Brava
“The program exceeded my child’s expectations in all respects. Interaction with other students was exceptional; instructors were great about making sure students were a cohesive group; and excursions to various places provided wonderful experiences.”
—Stephen & Melanie M., Hewlett, NY
Featured

Expert

An Expert joins each Career program for a portion of the itinerary, lending their insights and perspectives to the experience.
lukas-dorda-headshot
Lukas Dorda
Lukas holds a master’s degree in cultural studies from the Comenius University in Bratislava, as well as master’s degrees in sports management, marketing, and sponsorship and football business at the Johan Cruyff Institute. He is currently pursuing a...
View Bio
lukas-dorda-headshot
Lukas Dorda
Lukas holds a master’s degree in cultural studies from the Comenius University in Bratislava, as well...
View Bio
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Itinerary

This itinerary represents our best projection of the group’s schedule. However, we may implement changes designed to improve the quality of the program.

Departure — Travel Day

Meet your fellow high school student travelers and one or more of your leaders in New York, and fly together to Barcelona, Spain. To learn more about how we organize travel, click here.

The Johan Cruyff Institute — 14 days

Participate in active and engaging daily classes in sports management and marketing and get a true feel for what shape your career in sports might take. Taught in English by seasoned professionals, dynamic lessons give you critical insights into the business of sport and the impact of the modern media landscape. Begin with an overview of the field, dive into strategy and skills management, and then tackle the practical aspects of sport marketing, sponsorship, and financial management. Focus on a topic that interests you—learn about the La Masia “farmhouse” system that discovered and developed Gerard Piqué and Lionel Messi, or interview a referee for a unique perspective on athleticism, sportsmanship, and competition. Meet with special invited guests—coaches, athletes, scouts, agents, and others—who give real-life context to all you learn and are eager to share their experiences.

Afternoons & Evenings

After morning classes at the Institute, get outside for field visits to stadiums, clubs, and other sporting venues, ranging from rooftop tennis courts to skate parks to Olympic facilities. Learn the rules of uniquely Spanish sports, such as the Basque pelota (precursor to Jai Alai), or participate in a practice session for Barcelona’s premier castellers (human tower) team. Make visits to other must-see Barcelona sites, such as the Sagrada Familia Cathedral or the baroque wonders of Park Güell.

Excursions Outside of Barcelona

Our location in Barcelona allows for easy access to places and events outside the city. Take trips to regional sports tournaments and go hiking in Collserola National Park or among the jutting, finger-like spires of the Montserrat mountain range. Snorkel, wakeboard, or play beach volleyball on a day trip to a fishing village on the Costa Brava.

Program Culmination

Cap your program with a day of sharing the final outcome of your guided small group project and the presentation of academic certificates, then enjoy a final celebratory dinner with some of your favorite instructors and invited guests.

Return — Travel Day

Fly from Barcelona, Spain, to New York with your group and a leader, then continue on to your final destination. To learn more about how we organize travel, click here.

Itinerary

This itinerary represents our best projection of the group’s schedule. However, we may implement changes designed to improve the quality of the program.

Departure — Travel Day

Meet your fellow high school student travelers and one or more of your leaders in New York, and fly together to Barcelona, Spain. To learn more about how we organize travel, click here.

The Johan Cruyff Institute — 14 days

Participate in active and engaging daily classes in sports management and marketing and get a true feel for what shape your career in sports might take. Taught in English by seasoned professionals, dynamic lessons give you critical insights into the business of sport and the impact of the modern media landscape. Begin with an overview of the field, dive into strategy and skills management, and then tackle the practical aspects of sport marketing, sponsorship, and financial management. Focus on a topic that interests you—learn about the La Masia “farmhouse” system that discovered and developed Gerard Piqué and Lionel Messi, or interview a referee for a unique perspective on athleticism, sportsmanship, and competition. Meet with special invited guests—coaches, athletes, scouts, agents, and others—who give real-life context to all you learn and are eager to share their experiences.

Afternoons & Evenings

After morning classes at the Institute, get outside for field visits to stadiums, clubs, and other sporting venues, ranging from rooftop tennis courts to skate parks to Olympic facilities. Learn the rules of uniquely Spanish sports, such as the Basque pelota (precursor to Jai Alai), or participate in a practice session for Barcelona’s premier castellers (human tower) team. Make visits to other must-see Barcelona sites, such as the Sagrada Familia Cathedral or the baroque wonders of Park Güell.

Excursions Outside of Barcelona

Our location in Barcelona allows for easy access to places and events outside the city. Take trips to regional sports tournaments and go hiking in Collserola National Park or among the jutting, finger-like spires of the Montserrat mountain range. Snorkel, wakeboard, or play beach volleyball on a day trip to a fishing village on the Costa Brava.

Program Culmination

Cap your program with a day of sharing the final outcome of your guided small group project and the presentation of academic certificates, then enjoy a final celebratory dinner with some of your favorite instructors and invited guests.

Return — Travel Day

Fly from Barcelona, Spain, to New York with your group and a leader, then continue on to your final destination. To learn more about how we organize travel, click here.

Featured

Leaders

Meet some of our featured leaders. Please note that these may not be your leaders for the program. 

2023_cbar_jessica-catley
Jessica Catley
View Bio
patrick-reyes
Patrick Reyes
View Bio
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Featured

Leaders

Meet some of our featured leaders. Please note that these may not be your leaders for the program. 

2023_cbar_jessica-catley
Jessica Catley
View Bio
patrick-reyes
Patrick Reyes
View Bio
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About the Destination

As home to the iconic Fútbol Club Barcelona and host of the 1992 Olympic Games, Barcelona has earned its reputation for top-tier athletics both on a national and international level. In addition to our focus on the business of sport, the city and its environs reward active exploration, from the beaches of the Barceloneta to the nearby drip-castle mountains of Montserrat. Whether it is the spiraling genius of Gaudí’s Sagrada Familia Cathedral, or the hallowed grounds of Camp Nou, Barcelona is a city that is both proud of its regional heritage and deeply committed to its role on the cosmopolitan world stage.

Language

Castellano, Castilian Spanish, is the official language of Spain, although in Barcelona and throughout Catalonia, the related Romance language, Catalán, is prevalent. Most Spaniards we encounter are bilingual.

Climate

Daytime temperatures during Barcelona’s summer months range from 85-95°F, dipping down to 70°F at night.

Cuisine

Catalan cuisine is a product of the region’s unique climate, history, and customs and features high-quality, simple ingredients, such as rice, olive oil, fresh seafood, manchego cheese, and delicious, dry-cured jamón serrano.

About the Destination

As home to the iconic Fútbol Club Barcelona and host of the 1992 Olympic Games, Barcelona has earned its reputation for top-tier athletics both on a national and international level. In addition to our focus on the business of sport, the city and its environs reward active exploration, from the beaches of the Barceloneta to the nearby drip-castle mountains of Montserrat. Whether it is the spiraling genius of Gaudí’s Sagrada Familia Cathedral, or the hallowed grounds of Camp Nou, Barcelona is a city that is both proud of its regional heritage and deeply committed to its role on the cosmopolitan world stage.

Language

Castellano, Castilian Spanish, is the official language of Spain, although in Barcelona and throughout Catalonia, the related Romance language, Catalán, is prevalent. Most Spaniards we encounter are bilingual.

Climate

Daytime temperatures during Barcelona’s summer months range from 85-95°F, dipping down to 70°F at night.

Cuisine

Catalan cuisine is a product of the region’s unique climate, history, and customs and features high-quality, simple ingredients, such as rice, olive oil, fresh seafood, manchego cheese, and delicious, dry-cured jamón serrano.

What to Expect

Review specific program expectations here. For more general information:

Program Theme

Sports Business • This program focuses on the world of sports business in collaboration with The Johan Cruyff Institute. The Institute, with five campuses worldwide and over 9,000 alumni, provides graduate-level studies in sports management, sport marketing and sponsorship, the business of soccer, and coaching. This Putney program is a pioneering collaboration, bringing the Institute’s deep experience and extensive contacts to high school students for the first time. Putney Student Travel participants delve in their workshop to get an inside look at careers in the field of sports, a global perspective on the sports market, and earn a certificate of studies from the Institute.

Language Practice

Proficiency in Spanish is not required. However, students who study Spanish in school will have opportunities to practice while communicating with local people. Students who don’t speak Spanish have the opportunity to learn some basic language skills.

Small Group Project

In addition to the topics explored during daily seminars and workshops, students pursue a guided small group project related to the world of sport and sports marketing. Design a marketing campaign or create a sponsorship portfolio for an aspiring regional soccer club. Investigate the changes brought about by streaming media, or hone scouting skills used to identify young talents and cultivate their star potential.

Physical Activity

You do not need to be at peak fitness to participate, but it is important that you have a desire to be physically active, you enjoy the world of sport and its environs, and that you are excited about trying a wide variety of activities, ranging from hiking in the nearby Sierra de Collserola National Park to learning the basics of handball or Basque pelota.

Accommodations

Our home in Barcelona is a university residence located in the tree-lined Pedralbes neighborhood near to both FC Barcelona’s Camp Nou and the slopes of Tibidabo mountain, with views of the entire city and Mediterranean beyond. Accommodations here are dormitory-style, with air-conditioned double rooms and ensuite bathrooms. We have access to common space and classrooms for community gatherings and seminars, although the majority of our meetings are at the Johan Cruyff Institute, a short walk away. Leaders reside in the same hall with students throughout the program.

Meals

Breakfast, as well as some lunches and dinners are provided at the university residence. Other meals are eaten at restaurants throughout the city or picnic-style, depending on the day’s activities.

What to Expect

Review specific program expectations here. For more general information:

Program Theme

Sports Business • This program focuses on the world of sports business in collaboration with The Johan Cruyff Institute. The Institute, with five campuses worldwide and over 9,000 alumni, provides graduate-level studies in sports management, sport marketing and sponsorship, the business of soccer, and coaching. This Putney program is a pioneering collaboration, bringing the Institute’s deep experience and extensive contacts to high school students for the first time. Putney Student Travel participants delve in their workshop to get an inside look at careers in the field of sports, a global perspective on the sports market, and earn a certificate of studies from the Institute.

Language Practice

Proficiency in Spanish is not required. However, students who study Spanish in school will have opportunities to practice while communicating with local people. Students who don’t speak Spanish have the opportunity to learn some basic language skills.

Small Group Project

In addition to the topics explored during daily seminars and workshops, students pursue a guided small group project related to the world of sport and sports marketing. Design a marketing campaign or create a sponsorship portfolio for an aspiring regional soccer club. Investigate the changes brought about by streaming media, or hone scouting skills used to identify young talents and cultivate their star potential.

Physical Activity

You do not need to be at peak fitness to participate, but it is important that you have a desire to be physically active, you enjoy the world of sport and its environs, and that you are excited about trying a wide variety of activities, ranging from hiking in the nearby Sierra de Collserola National Park to learning the basics of handball or Basque pelota.

Accommodations

Our home in Barcelona is a university residence located in the tree-lined Pedralbes neighborhood near to both FC Barcelona’s Camp Nou and the slopes of Tibidabo mountain, with views of the entire city and Mediterranean beyond. Accommodations here are dormitory-style, with air-conditioned double rooms and ensuite bathrooms. We have access to common space and classrooms for community gatherings and seminars, although the majority of our meetings are at the Johan Cruyff Institute, a short walk away. Leaders reside in the same hall with students throughout the program.

Meals

Breakfast, as well as some lunches and dinners are provided at the university residence. Other meals are eaten at restaurants throughout the city or picnic-style, depending on the day’s activities.

A Day in the Life: Barcelona

Due to the traveling nature of this student program abroad, each day is different. Here is a snapshot of a day in Barcelona.
9:00am
Eat a hearty breakfast on campus with your group
10:00am
Meet with an Olympic medalist at the Johan Cruyff Institute
12:00pm
Simulate an interclub bargaining session to learn the intricacies of the transfer of FIFA players
2:00pm
Eat lunch at a local restaurant, then take the metro to the Olympic Stadium on Montjuic hill
4:00pm
Learn from a semi-professional basketball player about the impacts of the ‘92 Olympic games on the city
6:00pm
Take a cable car ride to Barceloneta Beach for an afternoon of swimming and volleyball
8:00pm
Sample tapas at a harborside restaurant
10:00pm
Together with your group, walk through the Gothic Quarter and catch a railcar to your residence

A Day in the Life:
Barcelona

Due to the traveling nature of this student program abroad, each day is different. Here is a snapshot of a day in Barcelona.
9:00am
Eat a hearty breakfast on campus with your group
10:00am
Meet with an Olympic medalist at the Johan Cruyff Institute
12:00pm
Simulate an interclub bargaining session to learn the intricacies of the transfer of FIFA players
2:00pm
Eat lunch at a local restaurant, then take the metro to the Olympic Stadium on Montjuic hill
4:00pm
Learn from a semi-professional basketball player about the impacts of the ‘92 Olympic games on the city
6:00pm
Take a cable car ride to Barceloneta Beach for an afternoon of swimming and volleyball
8:00pm
Sample tapas at a harborside restaurant
10:00pm
Together with your group, walk through the Gothic Quarter and catch a railcar to your residence
“Kennedy had a great time! The night before leaving she said I can’t believe this was my last day! Every message to us was about the positive bond she was making, what she was seeing and doing.”
—Mason & Mark S., Los Angeles, CA
patrick-noyes

This Program is Directed by

Patrick Noyes

If you have questions or would like to talk further about this program, please get in touch!

patrick-noyes

This Program is Directed by

Patrick Noyes

If you have questions or would like to talk further about this program, please get in touch!

Enroll in two programs & save $1,000!

$800 tuition discount + no application fee

Barcelona
Inside the Business of Sport

2024 Dates
July 6 — July 20

Duration
15 days

Tuition
$7,790 + airfare

Eligibility
Currently* in grades 9–12
*Your grade as of the day you apply

Typical Group
20–24 students, 3 leaders

Group Flight
Departs from New York


 

Additional Info

Questions? Visit our FAQ or call us at (802) 387-5000

 

2024 Dates
July 6 — July 20

Duration
15 days

Tuition
$7,790 + airfare


 

Eligibility
Currently* in grades 9–12
*Your grade as of the day you apply

Typical Group
20–24 students, 3 leaders

Group Flight
Departs from New York

 

Questions? Visit our FAQ or call us at (802) 387-5000

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