Climate Communications
While the scientific consensus around climate change is clear, polarized media outlets and an abundance of misinformation have prevented a shared public understanding of the facts. Now we are also witnessing a similar dynamic around COVID-19 public health messaging. How do mainstream and alternative news outlets narrate stories of climate change and public health differently? What are the responsibilities of the media when it comes to presenting opposing viewpoints that contradict factual information? How does an individual or organization authentically share compelling climate or health stories? Consider and explore the challenges in communicating complex scientific information to the general public, as well as what type of information is most effective at persuading readers—science or stories?